Rivian, a prominent player in the electric vehicle (EV) industry, has recently made waves with the launch of ‘Also,’ a micromobility startup dedicated to small electric vehicles (EVs) such as scooters and bikes. This new venture marks Rivian’s foray into the realm of lightweight transportation solutions, expanding its portfolio beyond its well-known R1S electric SUV and R1T pickup models.
The inception of ‘Also’ stems from Rivian’s strategic move to address the growing demand for sustainable and compact mobility options. The company embarked on a discreet initiative focused on micromobility several years ago, recognizing the untapped potential in this segment. By leveraging its advanced EV technologies and software expertise, Rivian aimed to develop superior products at a reduced cost compared to existing offerings in the market.
In a significant development, Rivian officially transitioned its micromobility division into a separate entity, ‘Also,’ Inc. This spinoff has received a substantial financial boost, securing a $105 million investment from Eclipse Ventures to fuel its growth trajectory. Notably, Rivian’s CEO, RJ Scaringe, will assume the role of Chairman on the Board of Directors for ‘Also,’ underscoring the company’s commitment to the success of this new venture.
Scaringe emphasized the importance of diversifying the electrified transportation landscape by introducing a variety of vehicle types, including micromobility solutions. He hinted at groundbreaking innovations in micromobility products that are poised to redefine industry standards and create new market segments. Rivian’s strategic alignment with ‘Also’ positions it for collaborative opportunities while allowing the startup to operate independently.
The team behind ‘Also’ comprises a talented pool of individuals, including former employees from tech giants like Apple, Google, Tesla, and Uber, reflecting a wealth of experience and expertise in the EV and mobility sectors. This diverse talent pool is instrumental in driving innovation and shaping the future of micromobility.
Looking ahead, ‘Also’ is gearing up to unveil its inaugural product later this year, promising a blend of cutting-edge technology and user-centric design. While specific details remain under wraps, Scaringe hinted at a sleek and tech-savvy vehicle featuring essential components like a battery, electric motor, and interactive display.
Simultaneously, Rivian continues its momentum in the EV market, with plans to introduce the midsize R2 model and expand production facilities to accommodate the growing demand. The company’s commitment to delivering high-quality EVs remains unwavering, with the R2 slated for initial deliveries in the first half of 2026.
In conclusion, Rivian’s strategic move to launch ‘Also’ underscores its dedication to innovation and sustainability in the EV space. By venturing into micromobility with a fresh and dynamic approach, Rivian is poised to reshape urban transportation and set new benchmarks for eco-friendly mobility solutions. The synergy between Rivian and ‘Also’ heralds a new era of electrified mobility that prioritizes efficiency, innovation, and user experience.
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