TVS Motor is set to introduce a new affordable electric scooter, anticipated to be launched before the festive season. This upcoming model is expected to be priced competitively, possibly below the existing iQube range.
The iQube, introduced in 2020, has gained popularity in India’s electric vehicle market. With variants ranging from 2.2kWh to 5.1kWh, the iQube’s success has positioned TVS as a key player in the EV segment.
Amid changing economic conditions, TVS is strategically responding by planning the release of a budget-friendly electric scooter. This move aims to address the diminishing government subsidies and rising inflation, offering a cost-effective option to consumers.
The company’s new entry-level scooter is expected to feature a simpler design with basic functionalities and a smaller battery capacity compared to its predecessors. It is likely to be equipped with a hub-mounted motor from Bosch, similar to the iQube.
TVS intends to capitalize on the festive season demand by launching its entry-level electric scooter in the ₹90,000-₹1 lakh price range. By focusing on affordability and simplicity, the new model is anticipated to attract budget-conscious buyers seeking a reliable electric vehicle option.
While specific details about the upcoming e-scooter are yet to be revealed, industry experts suggest that TVS’s strategic approach aligns with current market trends and consumer preferences for cost-effective electric mobility solutions.
As the electric scooter market continues to evolve, manufacturers like TVS are adapting to meet the changing demands of consumers. By introducing more accessible and affordable electric vehicles, companies are expanding their product offerings and catering to a broader segment of the population.
With advancements in battery technology and increasing emphasis on sustainability, the electric scooter industry is poised for further growth and innovation. As more players enter the market with diverse product offerings, consumers can expect a wider range of options to choose from, promoting competition and driving technological advancements in the sector.