In the world of motorcycles, Classic Legends has made a mark by resurrecting iconic brands like Jawa, Yezdi, and BSA. Anupam Thareja and Sharad Agarwal, the minds behind Classic Legends, discuss their journey post-2020 relaunch, the impact of the pandemic, and their strategic approach towards design, product development, and global expansion.
Anupam Thareja highlights the evolution of Jawa-Yezdi since 2020, emphasizing the positive market response despite initial setbacks due to the pandemic. The launch of the 3rd generation Yezdi Adventure bike further solidifies their position in the market, targeting the adventure segment with a blend of design, performance, and technology.
Design versus performance is a constant debate in the motorcycle industry. Thareja and Agarwal stress the growing importance of design, especially in the premium segment, where it serves as a key differentiator and emotional connection point with riders.
Classic Legends’ export strategy involves branding specific motorcycles for different markets. While the Yezdi Adventure model may be exported, it will carry the BSA brand in Western markets to leverage brand recognition.
The discussion shifts to global trade policies and their impact on the motorcycle industry. Thareja expresses concerns over new tariffs affecting exports and the need for clarity in trade regulations to navigate uncertainties.
Norton’s entry into the Indian market prompts a discussion on competition. Thareja highlights India’s manufacturing prowess and competitive pricing, emphasizing the strength of the Indian market in the automotive sector.
Classic Legends’ cautious approach towards electric motorcycles is explained by the lack of infrastructure for highway and adventure riders. While acknowledging the potential of EVs, they stress the importance of market readiness and ecosystem development before venturing into electric bikes.
Thareja sheds light on the Indian government’s support for electric vehicles, noting the focus on scooters and passenger cars over motorcycles. He emphasizes the need for technology breakthroughs in the motorcycle segment to drive scalability.
Looking ahead, Classic Legends aims to establish itself as a global player in the mid-size motorcycle segment. Their commitment to quality, technology, and global expansion underscores their long-term vision for the company.
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