Australian Motorcycle Market to Witness Growth Amid Changing Dynamics

Australia’s motorcycle and scooter market is set to experience growth, with a forecasted CAGR of 1.4%. In 2024, the market faced a slight decline, but it is projected to recover with a positive trend in both volume and value, reaching 98K units and $543M by 2035. The market is primarily dominated by mid-to-large capacity motorcycles, with varying price ranges across import sources and export destinations.

Imports of motorcycles and scooters into Australia saw a decrease in 2024, with Japan, Thailand, and China being the main suppliers. The market experienced a notable decline in volume but saw a significant increase in average unit price. This shift in import dynamics reflects the changing trends in consumer preferences and market demands.

On the consumption front, Australia witnessed a decrease in motorcycle and scooter consumption in 2024, with a drop in both volume and market value. Despite this setback, the market is anticipated to show a positive trajectory in the coming years, driven by the growing demand for motorcycles and scooters in the country.

The Australian motorcycle and scooter market is expected to see an upward consumption trend, with a forecasted CAGR of 1.4% in volume and 1.8% in value from 2024 to 2035. This growth is attributed to the rising interest in motorcycles and scooters among consumers, indicating a shift towards more sustainable and convenient modes of transportation.

In terms of exports, Australia experienced a notable reduction in motorcycle and scooter exports in 2024. New Zealand emerged as the primary destination for Australian exports, followed by China and Singapore. The export market is characterized by a diverse range of products, with motorcycles fitted with auxiliary motors of varying capacities being the main exported types.

The average export price of motorcycles and scooters from Australia saw a significant surge in 2024, indicating a shift towards higher-priced products in the export market. This increase in export prices reflects the changing dynamics of international trade and the evolving preferences of global consumers for premium motorcycle and scooter models.

Overall, the Australian motorcycle and scooter market is poised for growth, driven by evolving consumer preferences, technological advancements, and changing market dynamics. With a forecasted increase in market volume and value, the industry is set to witness a positive trajectory in the coming years, offering new opportunities for manufacturers, distributors, and investors in the sector.