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Revolutionary Electric Hub Motor Redefines Urban E-Bike Technology

A groundbreaking electric hub motor has been unveiled at Eurobike 2025, marking a significant advancement in urban e-bike technology. Developed by a collaboration between Moving Magnet Technologies (MMT), Sonceboz, and eBikeLabs, this motor is poised to revolutionize premium urban e-bikes with its compact design and impressive features.

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With a torque of up to 70 Nm, regenerative braking capability, and a high gear ratio, this motor sets a new standard for urban e-bikes. Notably, it incorporates a torque sensor for a more natural pedaling experience, enhancing responsiveness.

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Despite its powerful performance and advanced technology, the motor is remarkably lightweight at under 2.5 kg, catering to urban mobility needs without compromising on efficiency. It is specifically tailored for single-speed e-bikes and seamlessly integrates with eBikeLabs’ eBikeOS software platform, offering a comprehensive solution for next-generation city e-bikes.

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The motor’s development is spearheaded by Sonceboz, renowned for its expertise in manufacturing precision components. Currently undergoing B-sample testing with a premium urban bike brand, the motor is expected to hit the market in early 2027, promising a new era of urban mobility.

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Damien Wittwer, Division Director at Sonceboz, emphasized the collaborative effort’s goal to redefine premium urban bikes. The synergy between MMT, Sonceboz, and eBikeLabs ensures a blend of cutting-edge design, industrial prowess, and software innovation, catering to the evolving demands of urban commuters.

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The integration of eBikeOS software adds a layer of sophistication to the motor, offering features like real-time diagnostics, theft alerts, and personalized performance tuning. This holistic approach to hardware-software integration sets a new benchmark in the competitive e-bike market.

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Expert commentary by Micah Toll underscores the motor’s potential applications beyond urban e-bikes, hinting at its versatility for mountain bikes and other specialized rides. The motor’s compatibility with various bike configurations opens up possibilities for enhanced performance and range, particularly in challenging terrains.

The unveiling of this innovative motor at Eurobike signifies a significant milestone in the evolution of urban mobility gear. Its compact form factor, coupled with advanced features like regenerative braking and smart ride customization, positions it as a game-changer in the premium e-bike segment.

As the industry witnesses a shift towards smarter, more integrated urban mobility solutions, the motor’s arrival heralds a new era of innovation. With its blend of performance, efficiency, and cutting-edge technology, this motor is poised to shape the future of urban e-bikes and redefine the riding experience for commuters worldwide.

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