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Electric Scooter Market: Legacy vs. Startups Battle for Dominance

Electric scooters have become increasingly popular as the EV segment gains traction, with both legacy players and startups making their mark in the market. Startups like Ather and Ola have established themselves as strong contenders, while traditional brands like TVS, Hero, and Bajaj have also entered the electric scooter arena.

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TVS, a legacy brand, offers the iQube electric scooter, which has gained reliability over time and has become a top-selling vehicle in the two-wheeler segment. With options for both simple commuting and high performance, TVS caters to a wide range of electric scooter enthusiasts. The top-spec TVS iQube ST boasts a 5.3kWh battery pack with an impressive claimed range of 212km, making it a compelling choice for consumers.

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Bajaj Chetak, another established player in the market, has seen success with its electric scooter, despite initial challenges like pricing and availability issues. The Chetak stands out with its full metal body and retro styling, offering a unique blend of design and performance. Available in multiple variants, the Bajaj Chetak continues to attract customers with its robust build quality and feature-rich offerings.

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Turning to startups, Ather Energy has made a name for itself with the 450 platform, known for its tech-savvy features and reliability. Despite minor technical glitches, Ather’s scooters have garnered positive reviews for their performance and user experience. The company’s Rizta model has further expanded its product portfolio, appealing to a wider range of customers seeking electric mobility solutions.

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One unconventional entry in the electric scooter market is the River Indie, known for its unique design and robust build. Despite its bulky appearance, the Indie offers a smooth ride, decent range, and ample storage space, making it a practical choice for urban commuters. While its design may not appeal to everyone, the Indie’s performance and handling capabilities make it a contender worth considering.

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As the electric scooter market continues to evolve, consumers are faced with a plethora of options from both established brands and emerging players. With a focus on innovation, performance, and reliability, electric scooters are reshaping the future of urban mobility. Whether you prefer a traditional brand with a proven track record or a cutting-edge startup pushing boundaries, the electric scooter segment offers something for every type of rider.

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